It’s hard to believe that it’s already a new year and that Christmas is fading into memory. 2017 was a phenomenal year for the Iris brand with some great achievements. Running an independent brand and juggling the demands of daily life can often be tricky but it’s more than worth it. Here’s the Iris rundown of 2017 in all its glory…
While the Iris collections include bestsellers that have been with us since Day One, it’s also important to introduce new products and keep things fresh. This year, we’ve seen the addition of the pom pom furry bangles which proved an instant hit. The accessories collections also welcomed a diverse range of wrap bracelets into the mix, featuring charms, ceramic stone detail and cord in all colours of the rainbow.
We also added some fresh new designs and colours to our super-popular statement bangle collection. Our pom pom furry flats in black or tan were also a new entry into the collections. They have proven extremely popular with customers and we’re thrilled!
During 2017, we attended a mix of larger and more boutique events to spread the word of the Iris brand. In November, we had our own stall at Stylist Live which was certainly a highlight of the year! Kensington Olympia is always buzzing and we mingled with some lovely new customers who admired our products – and boosted their wardrobes pre-Christmas.
We also took part in London pop-ups including A Luxe Story Resort and the Harper Scout beach pop-up. In July, we hosted a stall at Scoop. Held at the Saatchi Gallery, this international fashion event is always super-busy with visitors, designers, buyers, bloggers and customers coming from around the world to see the freshest new design talent. It was a buzzing atmosphere and we mingled with the best of them! It’s always a buzz to meet our customers in person and really hear about what you love the most about Iris – and what you would like to see from future collections.
Iris Meets the Bloggers
One of the best parts about working as a small business is getting the opportunity to meet bloggers and other passionate entrepreneurs. This year, Iris has worked with a diverse range of bloggers and influencers, including personal stylist Tessa Frost of FrostFig and reality TV queen turned designer Rosie Fortescue. Many have chosen to taken their Iris accessories with them on their global travels, including Anna Mavridis who travelled to Santorini with the Iris gladiator sandals.
All in all, it has been an incredible 12 months and the Iris family just continues to grow and flourish! We hope you’ll continue the journey with us throughout 2018 and beyond – we’ve got plenty of treats in store so make sure to check the blog on a regular basis to be the first to know! Thank you for all your support!
A very happy new year from the Iris team x